Smart Financial Systems for Omnichannel, eCommerce, and Consumer Innovation

At ERB, we empower retail and eCommerce pioneers to scale smarter, grow faster, and build financial systems as dynamic as their customer experience.
From online-first brands to omnichannel disruptors, we deliver strategic finance designed to fuel innovation, efficiency, and profitability in a rapidly evolving retail landscape.

We combine Fractional CFO leadership with automated accounting infrastructure, giving founders complete financial visibility – from inventory forecasting to conversion metrics – without the cost of a full-time finance department.

Navigating the New Retail Revolution

Today’s retail ecosystem moves at the speed of digital.
Consumer expectations shift overnight, supply chains face global pressures, and profitability depends on data-driven decisions.

At ERB, we understand the financial complexity behind retail innovation.
We partner with founders to design resilient financial systems that adapt to your business model – whether you’re scaling DTC, B2B, or marketplace operations.

We help you:

• Align unit economics with acquisition costs, fulfillment, and retention metrics
• Model inventory turnover and optimize working capital
• Forecast demand across eCommerce, wholesale, and physical locations
• Manage international payments, VAT, and currency exposure
• Build investor-ready financial models that showcase growth potential

Fractional CFO Strategy for Scaling Brands

ERB’s fractional CFOs specialize in consumer and commerce-driven businesses.
We translate growth metrics into financial clarity – connecting customer acquisition, conversion, and retention to your bottom line.

We help you refine pricing, forecast profitability, and model long-term cash flow so you can expand confidently – whether you’re entering new markets, launching products, or securing investment.

Outsourced Accounting for Fast-Moving Retail Operations

Your accounting should move as fast as your checkout.
ERB automates your financial processes with seamless integrations across Shopify, Amazon, NetSuite, QuickBooks, and fulfillment platforms – giving you accurate, real-time insights.

We manage:

• COGS and inventory reconciliation
• Automated revenue recognition for multi-channel sales
• Sales tax, VAT, and global compliance
• Detailed product and region-level reporting

So you can focus on customer experience – while we ensure every financial detail supports growth.

Tax Strategy and Compliance for Global Commerce

Cross-border trade brings opportunity – and complexity.
ERB simplifies it with strategic tax planning and compliance frameworks tailored for international eCommerce.

We help you maximize deductions, manage digital sales taxes, and ensure compliance with evolving global regulations – so your expansion stays smooth and audit-ready.

Building Financial Infrastructure for Retail Scalability

Every retail founder knows growth isn’t just about sales – it’s about sustainable systems.
ERB builds the financial backbone for scaling your brand, enabling agility, accuracy, and investor confidence.

We design financial dashboards, KPI-driven reporting, and forecasting models that connect your performance metrics directly to actionable insights.

Your CFO dashboard becomes your control center – tracking CAC, LTV, conversion rates, and fulfillment efficiency in real time.

Why Retail Founders Partner with ERB

• Deep expertise across eCommerce, DTC, retail tech, and consumer brands
• Scalable CFO and accounting solutions tailored to your growth stage
• Proven success in cash flow optimization, inventory strategy, and investor relations
• Responsive, hands-on financial leadership that evolves with your business

From Startup to Scale-Up  –  We Build What Retail Needs Next

At ERB, we don’t just manage numbers – we design financial systems that power brand growth.
Our mission is to give founders clarity, confidence, and the strategic insight to make every decision count.

Whether you’re building the next DTC success story or reimagining retail technology, ERB is your financial engine for innovation.

→ Talk to an ERB Retail Finance Expert Today
Data-driven finance for the world’s most ambitious retail and eCommerce founders.